Eternal
Parisian Florist

About the Project

Step into the enchanting world of Eternal, a prestigious Parisian florist with a rich heritage dating back to 1950. As a graphic designer, I had the extraordinary opportunity to bring a breath of fresh air to Eternal’s brand identity, infusing it with timeless elegance and captivating visuals that celebrate the artistry of floral arrangements.

I embarked on a transformative journey of brand development, crafting an identity that pays homage to the brand’s longstanding tradition while embracing a modern twist. By delving into meticulous research and immersing myself in the floral world, I discovered the perfect balance between classic charm and contemporary allure to create a brand that resonates with discerning customers.

At the heart of Eternal’s brand identity lies a captivating logo that speaks volumes about its commitment to beauty and craftsmanship. The logo embraces an exquisite serif font, gracefully spelling out “Eternal,” serving as a testament to the brand’s unwavering elegance. With a touch of Parisian charm, the phrase “Made in Paris est. 1950” adds a hint of nostalgia, celebrating the florist’s origins and legacy. Above the wordmark, an intricately illustrated flower emerges, symbolizing Eternal’s artistry and evoking the enchantment of a blooming bouquet.

To enhance the brand experience and create a cohesive visual language, I crafted patterns for wrapping paper and charming stickers that hold Eternal’s bouquets. Drawing inspiration from the natural world and the elegant aesthetics of floristry, I designed patterns featuring delicate blooms and Eternal’s icon. These visual elements not only add a luxurious touch to the packaging but also extend the brand’s enchanting atmosphere beyond the physical bouquet.

Through brand development, logo design, and the creation of playful visual elements like wrapping paper patterns and bouquet stickers, I transformed Eternal into a whimsical oasis where timeless beauty meets playful enchantment. It is my mission to create visual wonders that not only captivate the imagination but also fill hearts with joy and create lasting memories for Eternal’s cherished customers.

Eternal Mockup by Chromos Creative
Eternal Mockup by Chromos Creative
Eternal Mockup by Chromos Creative
Eternal Mockup by Chromos Creative
Eternal Mockup by Chromos Creative
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